Before building your site, ask yourself: What is your objective? Acquire new customers? Advertise new products? Engage with existing customers? Create your site with these goals in mind.
Content is king. Don’t let flashy features and visual noise distract users from what’s really important: your message.
Writing for the Web: Keep it brief. Users don’t read websites like they read books; they skim. Make sure you surface important information clearly so that users can get what t
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